Lisa McCarthy desires to provide a "safe haven" for up-and-coming inventors and entrepreneurs to come and get the guidance, mentorship, and support they need to turn their big ideas into a reality.

In response, she created "Make My Idea Real," a company that provides education, resources, and support for people who want to take their ideas from concept to commercialization.

Philosophy: Lisa believes that anyone with a creative idea that offers value deserves support in making it a reality. She believes we all have gifts to offer the world and it is our responsibility to share them.

Mission: Lisa's mission is to empower people to bring their ideas to life and make the world a better place through creativity, innovation, and entrepreneurship.

Skillset: Her skillsets include creative "out-of-the-box" thinking, inventing, communication, teaching, mentoring, and business management.

Product/Service: "Make My Idea Real" is her company that specializes in "Mind-Mapping," — a technique involving visualizing concepts and ideas to bring them to life. It's a system that helps organize thoughts into a collection of actionable steps ready for implementation.

In summary, Lisa's intense struggle with bringing her inventions to market caused her to develop a strong affinity for people who are in the same boat. This affinity inspired her to create "Make My Idea Real."

Lisa has a deep understanding of the pain points of her audience, allowing her to more effectively position herself as a credible authority and trusted voice in her industry. This is key to creating a deep connection to her audience and building a lasting brand.