An executive summary is a document that provides a brief overview of a business plan or proposal. It is typically one to two pages long and should include the most important information about your business. Creating an executive summary can be tricky - you need to find a way to distill all of the important information into a concise document. In this blog post, we will discuss how to create an executive summary that will impress potential investors!
How To Make an Executive Summary
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Mission Statement
Your executive summary should begin with a well-crafted mission statement. This is a one-sentence statement that describes your company and what it hopes to accomplish. If you don't have a mission statement yet, now is the time to think about creating one!
Define Products
The next step is defining the product or products you'll offer. This step is important, as investors will want to know how your business plans to make money. Be sure to include a brief description of each product, as well as information about your target market.
Introduce the Team
Your team will bear the responsibility of helping you bring your business plan to fruition. Make sure investors know who will be involved in creating and managing the business by introducing yourself and your team members. This will help give them confidence in your long-term success.
Establish Market Aim
The next section of your executive summary should include market analysis. This is where you'll explain how large the market for your product or service is, as well as which groups are most likely to buy from you. If possible, include statistics to back up your claims.
Now that we've gone over creating an executive summary, it's time to put what we've learned into practice! The best way to learn is by doing, so start drafting your own executive summary and get feedback from others. You'll be surprised at how much easier it is to write once you have a few drafts under your belt. If you need any help getting started, remember that Make My Idea Real is here to help, so contact us today!